01 · Branding & Business Design
LUMA
- Services
- Brand strategy
- Visual identity & graphic system
- Art direction
- Client
- Independent project
- Year
- 2024
Description
LUMA stands on its own rather than sitting inside another case study. The page covers the context it came from, the problem it answers, the concept, and how the identity behaves once applied.
luma-cover2400 × 1350 · 16:9Hero: key identity image
Gallery
luma-mark1600 × 2000 · 4:5Logotype / mark
luma-system2400 × 1350 · 16:9Graphic system
luma-applications2400 × 1350 · 16:9Applications
Full process — locked
This case study goes deep
Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
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Filed under
BrandingVisual IdentityArt DirectionConcept Development