02 · Digital Experiences
LUMA - Design centered on women - PMOS APP
- Services
- Brand strategy
- Visual identity & graphic system
- Art direction
- Client
- Independent project
- Year
- 2026
Description
LUMA stands on its own rather than sitting inside another case study. The page covers the context it came from, the problem it answers, the concept, and how the identity behaves once applied.
luma-cover2400 × 1350 · 16:9Hero: key identity image
Full process — locked
This case study goes deep
Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
or
Filed under
BrandingVisual IdentityArt DirectionConcept Development