About
Marjohry Zavala
Visual Experience Designer & Art Director
Practice
Creating emotionally resonant brand, editorial and digital experiences.
Currently
Based in Lima, working internationally.
Lima, Perú — 12.0464° S, 77.0428° W
I'm a multidisciplinary designer and emerging art director working at the intersection of visual storytelling, culture and technology.
My practice spans brand identity, editorial design, illustration and digital experiences. I use these disciplines to transform ideas into distinctive visual worlds that feel thoughtful, human and memorable.
Manifesto
Curiosity is at the core of how I work.
I enjoy moving between research, concept development and visual experimentation—learning new tools quickly and adapting my approach to the needs of each project.
Rather than following a single format, I explore the medium that communicates each idea most meaningfully, whether through a brand system, an illustrated publication, an interactive website or a physical product.
I am especially drawn to projects shaped by emotional storytelling, cultural identity and human experience.
My work explores how design can preserve memories, create connection and give visual form to stories that might otherwise remain unseen.
This perspective has led me to work across luxury, beauty, cultural heritage, education and social-impact initiatives.
I approach design with initiative, ambition and adaptability.
I can move from research and strategy to art direction, design and prototyping, connecting the different elements of a project into one coherent experience.
My goal is not simply to create individual pieces, but to build meaningful systems and worlds around an idea.
Based in Lima and working across local and international contexts, I bring a Latin American perspective to globally relevant creative challenges.
Through my independent practice, MAREA Creative Lab, I continue developing a genuine and evolving body of work that brings together design, art, storytelling and emerging technology.
I am interested in collaborating with international studios, brands and cultural organizations that value curiosity, experimentation and emotionally intelligent design.
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In short
I am a multidisciplinary designer with experience across luxury, beauty, culture and digital innovation. My work combines strategic thinking with a strong visual sensibility, moving between brand systems, interactive platforms, editorial design and illustration. I am particularly interested in projects that connect emotional storytelling, emerging technology and meaningful cultural experiences.
Marjohry Zavala
Visual Experience Designer & Art Director
My practice spans art direction, branding, illustration, UX/UI and creative development, transforming complex ideas into distinctive and human-centered visual experiences.
Based in Lima, working internationally.
Selected experience
04Independent creative practice focused on branding, digital experiences, illustration and creative technology.
I lead projects from research and visual strategy to art direction, interface design and interactive development.
Contributed to international projects across luxury, beauty and digital design.
Selected work includes L'Oréal, Swiss Perfection and Pandora, spanning website redesign, digital campaigns, editorial layouts, AI-assisted visuals, email design, image post-production and immersive brand research.
- L'Oréal
- Digital content, branded emails, campaign assets, presentation design and image post-production across makeup.com, skincare.com, hair.com and L'Oréal Professionnel.
- Swiss Perfection
- Website redesign support through editorial layouts, minimalist illustration, image direction and Figma wireframes.
- Pandora
- Visual research, image development and AI-assisted exploration for the Be Love immersive pop-up campaign in collaboration with Mazarine.
Developed a character-led visual system, merchandising and service touchpoints to strengthen the store's identity and customer experience.
Created environmental assets and digital illustrations for Sami, a platform game developed for Nintendo.
Selected work
16- Orikay2026 — Present
A self-initiated premium brand and business concept inspired by Peruvian origin, cultural identity and contemporary product design. The project explores brand strategy, naming, storytelling, identity, packaging and commercial applications as a complete business proposition.
- Salsolcito2025 — Present
Creative direction and brand development for an independent handcrafted-gift business. The project integrates identity, product design, packaging, retail experience, photography, ecommerce and business strategy.
- MAREA Creative Lab2025 — Present
An immersive portfolio and creative platform developed through art direction, UX/UI and creative coding. Built with Next.js, React Three Fiber and GLSL, the experience combines editorial layouts, interactive water, motion and experimental navigation.
- LUMA2026 — Present
A character-led digital wellbeing experience designed around gentle routines, emotional tracking and long-term self-care. The project combines UX/UI, storytelling, gamification and illustration to create a warm and accessible health companion.
- Illustrated Guide to Traditional Peruvian Desserts2026 — Present
An editorial research project exploring food as a medium for cultural memory and intergenerational connection. Designed for children, the project combines illustration, participatory research and educational activities to preserve Peruvian culinary heritage.
- The ABCs of the Pachacamac Museum Collections2021 — 2023
Illustrated educational material created for the Pachacamac Museum and published by Peru's Ministry of Culture. Credited as graphic designer and illustrator.
- ABC Girls in Science2021 — Present
An educational illustration project featuring twenty-six women in science. The concept explores editorial storytelling and accessible STEAM education for young audiences.
- AHappy Ghost2025 — Present
A personal character universe exploring identity, emotional wellbeing and neurodivergence through soft, surreal and comforting visual storytelling.
- Botanical Succulent Series2026
A collection of simplified botanical illustrations developed through species research, organic forms and limited-color compositions.
- Sami2022
Visual development and environmental illustration for a fantasy platform game, including plants, mushrooms, rocks and natural-world assets.
- Women Entrepreneurs of Plaza San Miguel2026 — Present
A documentary and editorial photography project portraying women-led businesses, handmade production and local creative economies in Lima.
- London Editorial Product Series2026
A self-initiated product photography project developed with independent makers and lifestyle brands in London. The series explores styling, composition and a soft-luxury editorial language.
- Salsolcito Textile Collection2026
Original printed textile pieces designed and produced for Salsolcito. The project includes illustration, print development, production direction, styling and commercial launch.
- Pre-Columbian Textile Product2022
Award-winning textile design inspired by Peru's pre-Columbian heritage, developed in collaboration with the Josefina Ramos de Cox Archaeological Museum.
- Ceramic Pig Sculpture2025
A large-scale ceramic object exploring childhood, play, personal symbolism and material experimentation.
Education
- BA in Graphic Design2019 — 2023
Pontificia Universidad Católica del Perú · GPA 16.44 / 20
Concentration in Service and User Experience Design.
- Web Development Specialization2025
Pontificia Universidad Católica del Perú
Front-end and back-end development focused on user-centered and scalable digital products.
Recognition
- Red Dot Award2025
Swiss Perfection Website
Contributed as part of the design team through layout design and illustration.
- DAES Mural Competition — Winner2023
“Find Your Peace of Mind”
Award-winning mural concept focused on calm, inclusion and student wellbeing.
- MiBanco Innovation Challenge2023
Finalist
Developed a user-centered proposal addressing financial inclusion and digital transformation in Peru.
- Selected Educational Product2021
Pachacamac Museum
Illustrated cultural-learning materials selected for printing and distribution.
Core capabilities
Selected tools
Languages
- Spanish — Native
- English — B2