02 · Digital Experiences
Salsolcito
- Services
- Brand strategy & rebranding
- Creative direction
- Product & packaging design
- Ecommerce & commercial analysis
- Client
- Salsolcito — co-founder & Art Director, Lima Peru
- Year
- 2026 — ongoing
Description
Salsolcito is the widest project in this portfolio because it did not stop at an identity. It shows a brand being built, sold, corrected and grown: packaging and photography on one side, pricing, suppliers and customer data on the other. Design here is inseparable from the business it belongs to.
salsolcito-cover2400 × 1350 · 16:9Hero: strongest product or retail image
Full process — locked
This case study goes deep
Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
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Filed under
EntrepreneurshipProduct DesignEcommercePackagingRetail ExperienceArt DirectionOngoing Project