01 · Branding & Business Design
Orikay
- Services
- Research & brand strategy
- Naming & storytelling
- Visual identity & packaging
- Business model proposal
- Client
- Self-initiated business concept, Lima Peru
- Year
- 2025
Description
Orikay is the independent evolution of a project first developed as Chimpa. It is presented not as client work but as a proposal born inside MAREA: a complete brand and business concept around Peruvian products of origin, designed to be able to leave the portfolio and become real.
orikay-cover2400 × 1350 · 16:9Hero: packaging family shot or key art direction image
Gallery
orikay-logo1600 × 2000 · 4:5Logotype / symbol on its own
orikay-system2400 × 1350 · 16:9Graphic system spread — colour, type, pattern
orikay-packaging-hero2400 × 1029 · 21:9Wide packaging family, styled
orikay-packaging-detail-11600 × 1600 · 1:1Packaging detail — material, print finish
orikay-packaging-detail-21600 × 1600 · 1:1Packaging detail — second angle
orikay-brandbook2400 × 1350 · 16:9Brand book spreads laid out
Full process — locked
This case study goes deep
Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
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Filed under
Brand StrategyNamingPackagingPeruvian IdentityArt DirectionBusiness ConceptPersonal Project