01 · Branding & Business
Orikay
- Services
- Research & brand strategy
- Naming & storytelling
- Visual identity & packaging
- Business model proposal
- Client
- Self-initiated business concept, Lima Peru
- Year
- 2026
Description
Orikay is not presented as client work but as a proposal born inside MAREA: a complete brand and business concept around Peruvian products of origin, designed to be able to leave the portfolio and become real.
orikay-cover2400 × 1350 · 16:9Hero: packaging family shot or key art direction image
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Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
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Filed under
Brand StrategyNamingPackagingPeruvian IdentityArt DirectionBusiness ConceptPersonal Project