04 · Illustration
AHappy Ghost
- Services
- Character design
- Visual universe & art direction
- Illustration & storytelling
- Client
- Personal project
- Year
- 2024 — ongoing
Description
AHappy Ghost began as a drawing and became a way of talking about things that are hard to say plainly: identity, sensitivity, mental health and neurodivergence. The palette — pink, lavender, blue and melon — was chosen to keep the subject warm rather than clinical.
ahappy-ghost-cover2400 × 1350 · 16:9Hero: the character in its world
Full process — locked
This case study goes deep
Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
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Filed under
Character DesignEmotional StorytellingIllustrationPersonal Project