03 · Digital Experiences & Creative Technology
MAREA Creative Lab
- Services
- Brand strategy & positioning
- Art direction
- UX/UI & web development
- Client
- MAREA — self-initiated, Lima Peru
- Year
- 2025
Description
MAREA is the digital home of the studio and its most honest case study: a place where art, design and science are allowed to mix. The site is built as an editorial experience rather than a grid of thumbnails — the lettering becomes a window, the words become a flower, and the whole thing behaves like a tide.
marea-creative-lab-cover2400 × 1350 · 16:9Full-screen hero: the site's masked lettering or a composed screen capture
Gallery
marea-creative-lab-lettering1600 × 2000 · 4:5Detail of the masked lettering with the flower showing through
marea-creative-lab-rose2400 × 1350 · 16:9The word-rose fully assembled on black
marea-creative-lab-tide-frames2100 × 1400 · 3:2The three lettering variants side by side, or a motion strip
marea-creative-lab-responsive2400 × 1350 · 16:9Responsive views — desktop and mobile together
Full process — locked
This case study goes deep
Research, decisions, iterations and the reasoning behind them — the parts I usually only walk through in person, like a masterclass. Enter the password to open it, or leave your email and I'll send you access.
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Filed under
Creative CodingUX/UIWeb DevelopmentInteractive DesignArt DirectionPersonal Project